It is the end of July, which means marketing departments who met with senior management last January are now seeing the fruits of these meetings in fliers. The market was identified as parents of children setting off to first-year university, and how can we lure them from Ikea?
I am sure whoever was behind Bed, Bath & Beyond's "cell phone pocket twin sheet" gimmick is waiting eagerly to see sales figures for July thru September, as sales, unlike "like"s, remain the bottom-line measure of any successful business.
Funny to see the abbreviation "res" in this ad, though I will admit that the abbreviation for "reservation" has for many years now come to us as "rez". So residence then, as in on-campus housing, those little rooms that are usually shared with another student, with toilets and showers at the end of the hall, and meals dished out in a mess hall by those either too poor to attend the school that employs them or, if they are students, require more than their parents are willing to part with.
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