Dr. Constantina Katsari is a "comparative historian" and entrepreneur currently living in Leicester, UK. On July 1, 2019 she posted an article on her Linkedin page called "How to monetize your Twitter account and get paid per tweet". In 2019 there were 139 million Twitter account holders; today there are approximately 450 million.
I came upon the article while Googling for evidence of a Twitter pay-per-tweet initiative, where Twitter account-holders pay for each tweet they post, rather than getting paid. I am interested in this in the same way I am interested in families who have a "swear jar" in their homes. For those unfamiliar with swear jars, every time you swear you owe the jar a twoonie.
Katsari tells us that Kim Kardashian is getting paid "significantly more than $10,000 per tweet." This after Katsari tells us that advertisers (in 2019) were willing to pay those with more than 20,000 followers between $2-70 per tweet.
Elon Musk's current $8 fee for Twitter Blue verification is his attempt to both clean up Twitter's "hellscape" (not likely) and monetize the platform for his own gain (more likely). If every current account holder were to pay $8, Musk would be within $100 million of breaking even on the $44B he paid for the company.
As for those who intend to stay-and-pay -- to tweet their grief and anger, to service their dopamine addiction, to promote books that fewer and fewer of us have time to read because we're too busy tweeting -- a per tweet fee (or a tweet plan, like we have with our phones) would most certainly have Musk cleaning up, put Twitter in the black. Hellscape be damned.
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