Showing posts with label Understanding Media. Show all posts
Showing posts with label Understanding Media. Show all posts

Wednesday, July 16, 2014

Stendhal



Currently on the tank behind my toilet bowl is Marshall McLuhan's propositional tour de force, Understanding Media: The Extensions of Man (1964).

Leafing through this book I am reminded how important it was to this city's emerging interdisciplinarians (artists such as Iain Baxter), who were already familiar with McLuhan as a magazine essayist, but also to those critical of the culture industry (artists such as the Frankfurt School-influenced Jeff Wall), an industry that McLuhan took for granted -- when he wasn't taking money to advise IBM.

In a chapter entitled "Comics", McLuhan provides a quote from the French novelist Stendhal, who, when speaking of his characters, has this to say: "I simply involve my people in the consequences of their own stupidity and then give them brains so they can suffer."