A transcript from an early-1970s TAB ad. Of note is the ad's evocation of the HAL 9000 computer in Stanley Kubrick's 2001: A Space Odyssey (1968) and Ira Levin's novel The Stepford Wives (1975), adapted to film three years later.
When you can't be with him
Be in his mind
Be a mind-sticker
When you can't be with him, be in his mind, be a mind-sticker. With a shape he can't forget.
Don't you want to have a good shape?
He wants you with a good shape
Shape with TAB
TAB can help you stay in his mind. It's sugar-free and it tastes better than any diet cola. Because the Coca-Cola Company wouldn't have it any other way.
You know, keeping your shape in shape has its rewards.
Be a mind-sticker
Enjoy TAB, and be a mind-sticker.
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