Friday, April 25, 2014

"You've Got a Lot to Live"

Alan M. Pottasch, who passed away in July, 2007, is the author of the "Pepsi Generation", one of the longest-running advertising campaigns in history and the first to emphasize not the product but the lifestyle around it. A similar trend can be found today in the visual arts, where for some the emphasis is less on the object than the (social) practice.

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