With the Carolina Hurricanes on the verge of elimination from the NHL playoffs, I thought it time to hold up their new alternate logo (above), which the team debuted last summer. The alternate uses the hurricane warning flags (the previous alternate was a "storm warning" flag), while the negative space between the flags is the shape of the state of North Carolina, where the team's home rink is located (in Raleigh).
“We’re excited to introduce our new third jersey for the upcoming season,” said Hurricanes President and General Manager Don Waddell in the media release. “We wanted to modernize our old alternate uniform while incorporating a sense of regional pride, and we feel we’ve done that with this design.”
Modernize is right. While the team's principal logo (below) is an expressionist form of abstraction intended to represent hurricane force winds, the new alternate, despite its Looney Tunes feel, is closer to Modernism's early years, with a flag in league with the paintings of Malevich and Albers.
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