Fight For Beauty is the latest campaign by Westbank to convince Vancouverites that it is not a developer but an artist practice. Last year, Westbank opened a pop-up museum that featured objects and gestures made by those eager to play along.
Last night Christopher Brayshaw sent a link to a more recent campaign.
Gryphon Development, LLC has chosen short fiction to solicit a subject in need of its fantasy. Entitled "Starting Your Day at Westbury", Gryphon employs that point-of-view favoured by self-help manuals and Jay McInerney to tell the story of a sun whose highest point in the day is 7am and a nameless property owner in the midst of "another hassle-free morning."
Here is the opening (click here for the rest):
It's 7am and you are just settling in for your morning coffee on your private rooftop terrace at Westbury, admiring the mountain views. The sun has just finished its ascending climb and you see your neighbours June and Ian returning home from their morning jog to prepare breakfast for there elementary school children. You wave hi as you sip on your coffee.
"Hey June, how's the parent school advisory role suiting you? You mentioned Crofton is doing a fundraiser luncheon next month?"
"Oh yes -- we'll have all the parents over to chat about the next overseas learning trip with their teachers to Europe and host a fundraiser to cover the cost of the trip. Will you be joining?"
"For sure -- Kathryn has been talking about this potential Europe travel-and-learn for a while now, would love to learn more about it and support in any way we can."
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