The Brand Academy

In yesterday's post I hyperlinked to a Georgia Straight article on Bob Rennie's lecture to Killarney High School students, where he said, among other things: "Everyone in this room is a brand...[a]ll that you have is your name."

For $2,500 the cultural brokerage house of Cause + Affect will admit you into their Brand Academy, where you will receive four in-office group sessions of three hours in duration and a private session with C+A "tastemakers" Jane & Steven Cox, who "will give you the ability to define not just 'what you do', but 'who you are.'"

A more direct route can be found here, and here.